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News

• Microsoft picks Bing as name for new search engine

  Microsoft has picked Bing as the branding for its new search engine, putting to rest months of speculation of what the next iteration of Live Search would be called.

• It's official: Bing is now Microsoft's search engine

  Microsoft's latest vehicle for achieving the elusive goal of Web dominance is Bing. Previously known as Kumo while in development, Bing replaces Microsoft's Live Search brand and carries forward the company's strategy for taking on Google and Yahoo. Besides introducing a new look to Microsoft's search interface, Bing adds a spruced-up navigation for search results, including a new left-hand navigation bar, a hover feature that lets users preview Web pages before visiting them, and a categorized search feature that groups search results by topic category.

• Search war is on: Microsoft's Bing fires salvo at Google

  After weeks of speculation and pre-release ballyhoo by bloggers and online commentators, Microsoft Corp. this morning took the wraps off its new search site, Bing.

• Microsoft Bing a good start, but no game changer

  Microsoft's new search engine, Bing, will help the company gain some search share against Google and has features that users will find helpful, but it is in no way a quick fix for the company's poor position in the search market, analysts said.

• Will Microsoft's Kumo take a bite out of Google Search?

  The release of Wolfram Alpha Inc.'s WolframAlpha fact engine last week and the expected unveiling of Microsoft Corp.'s new search engine tomorrow are creating some unease for longtime search champ Google Inc.