Crm Whitepapers


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Nucleus Research: The Future of Sales Performance Management
By Oracle | 27/3/2014

Nucleus Research examines new technologies and tools that are improving sales managers’ ability to measure and enhance the performance of their sales teams. Nucleus sees the future of sales performance management as integrated with CRM and collaboration technologies, enhancing managers' ability to provide real-time coaching and motivation in context to drive better sales behaviors and, ultimately, better sales results.

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Know What Customers Want Before They Do
By Oracle | 27/3/2014

Webcast Summary: Today’s consumers and B2B companies only want interactions that are relevant, personalized, and based on a customer’s situation and preferences. Companies that fail to provide relevant offers will be left behind.

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Forbes: The Secret Sauce of Oracle's Commercial Success
By Oracle | 27/3/2014

Forbes Article: Oracle Sales Cloud is the Secret Sauce Behind Oracle's Success Read how Oracle Sales Cloud helped Oracle increase annual revenue to $37 billion.

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CRM Strategy Guide
By IDG Communications | 21/11/2012

This whitepaper was provided with compliments of Salesforce.com. Articles in this guide include: CRM and sales: if it’s broke, fix it; Cloud meets CRM: how to track who’s who; Salesforce.com’s Social Key, Chatter communities, Marketing Cloud. Read this strategy guide.

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Nucleus Research - The Value of Mobile and Social for CRM
By Salesforce.com | 15/11/2012

This whitepaper was provided with compliments of Salesforce.com. Adding mobile access and social collaboration to CRM delivers significant benefits. In a survey of CRM decision makers, Nucleus found that providing sales people with mobile device access to CRM drives a 14.6 percent productivity increase, and adding social drives an additional 11.8 percent productivity boost. Given the significant ROI opportunity, all organisations should consider mobile and social CRM adoption.

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Nucleus Research - CRM Technology Value Matrix - First Half 2012
By Salesforce.com | 29/10/2012

This whitepaper was provided with compliments of Salesforce.com. Get the CRM Technology Value Matrix by Nucleus Research that evaluates the usability and functionality of CRM solutions that support sales, marketing, and customer service for any-sized business. This Matrix will help you evaluate additions, upgrades, and changes to core CRM solutions.

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Cloud Computing: Consolidating Databases onto Private Clouds
By Oracle | 25/9/2012

Private clouds enable on-demand access to a shared pool of servers, storage, applications or IT services. Database consolidation streamlines IT infrastructure by reducing the number of databases and the number of database servers. Companies that have consolidated databases in a private cloud have cut downtime, management costs, security risks and capital expenses. At the same time, they have increased performance, availability, data quality and decision-making agility. Read more.

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Cloud Monitoring and Service Management - Helping CIOs maximise their IT services and investments
By Nimsoft | 30/8/2012

The information technology industry is undergoing a paradigm shift in the way computing resources are procured. Cloud computing is emerging as a key area of focus for CIOs and IT decision makers due to its ability to save costs, increase business agility and deliver IT in an on-demand manner. This paper provides insights into the adoption of cloud computing in Asia Pacific and the cloud implementation roadmap, as well as achieving cloud monitoring and service management through IT Management-as-a-Service.

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Moving Service Management to SaaS - Key Challenges and How Nimsoft Service Desk Helps Address Them
By Nimsoft | 7/8/2012

In areas such as sales force automation and customer relationship management, cloud-based computing services have become the norm—and substantially improved the economics, capabilities and efficiencies customers have realised. Today, organisations can enjoy similarly substantial benefits by migrating their IT service management functions to a software-as-a-service model. This paper shows how Nimsoft Service Desk enables organisations to make the most of this opportunity.

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Oracle’s Optimised Solution for CRM – A Business Case for Secured Siebel CRM on Oracle’s SPARC T-Series
By Oracle | 5/7/2012

Customer Relationship Management (CRM) is well understood among IT professionals as an application that rapidly becomes critical to an enterprise. Initially, a CRM installation is usually conceived as a tool for improving business efficiency in some singular, straightforward way. Large volumes of data eventually get moved over to the CRM systems in support of new, larger projects. Read more.

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