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News

• Dept of Agriculture adopts web analysis platform

  IT services provider PicNet has signed a deal with the Department of Agriculture, Fisheries and Forestry (DAFF) to supply its Mouse Eye Tracking web analytics software.

• Startup crunches social media buzz numbers

  Turning the black art of tracking customer feedback through blogs and social networking services into a science has become a successful service at Sydney-based startup BuzzNumbers.

• IBM buys Web analytics software company

  IBM will purchase Coremetrics, a provider of Web analytics software, the company announced Tuesday. Terms of the deal were not disclosed.

• Twitter buys analytics company

  Twitter, which recently announced its Promoted Tweets advertising program, has acquired the maker of a cloud-hosted Web analytics application, Twitter said Thursday.

• Browser add-on blocks Google Analytics

  Google has released a Web browser add-on that will stop the browser from sending information to the Google Analytics service, which Web sites can use to collect data about their visitors.

• Microsoft shows off Bing tool for measuring ad effectiveness

  Microsoft on Monday demonstrated a new tool for its Bing search engine that will allow advertisers to measure the effectiveness of their ads with online users.

• Adobe to buy Omniture for US$1.8 billion

  Adobe has agreed to buy Web analytics company Omniture for US$1.8 billion in cash, the companies said Tuesday.

• Report: Twitter to release revenue-generating feature in Q4

  Twitter Inc. co-founder Biz Stone told reporters in Mexico City this week that the companmy expects to add revenue-generating features to the microblogging site in the fourth quarter, according to a report today on Bloomberg.com.

• YouTube to open up access to its Insight analytics data

  YouTube plans to open up its Insight analytics tool, which video uploaders can use to track a variety of metrics related to clips' usage, viewership and popularity.

• Startup launches social Web video analytics

  Sydney-based video technology company Vquence has launched a social video metrics product dubbed VQmetrics aimed at making sense of social video marketing.

• Google adds Gmail previews, links to Analytics for admins

  Google rolled out enhancements to Gmail Wednesday, including the ability to preview some Web links within messages and a new feature that lets Google Apps administrators view usage statistics of their Gmail users in the Analytics service.

• Google adds analytics for Apps admins

  Google Apps administrators can now point Google's Web analytics tools at their systems and gain detailed insight into how users are working with Google Docs and Google Sites, according to a company blog post Monday.

• Yahoo debuts Web analytics tool

  Yahoo this week began rolling out a beta version of a new Web Analytics tool that it says will provide up-to-date reports and graphs showing metrics like sales, page views and sources of traffic to Web site operators.