Telstra strikes deal with taxi operator for location-based display ads
Telstra has struck a $17 million deal with taxi operator P2P Transport to deliver targeted digital advertising to the transport company’s fleet.
Telstra has struck a $17 million deal with taxi operator P2P Transport to deliver targeted digital advertising to the transport company’s fleet.
Telstra will leverage a combination of its Telstra Air Wi-Fi network, Cat M1 support on its LTE network and a new Bluetooth ‘community’ to power a suite of location-based services targeting both consumers and enterprises.
Australian startup Bluedot Innovation has won a partnership deal with the mobile commerce platform for Taco Bell, Sonic and other major US brands.
Katherine, a 14-foot electronically tagged White Shark, has become so popular with visitors to a shark-tracking site, that she's now routinely crashing servers.
The only limit to the Internet of Things isn't imagination or technology. It's interoperability. And the Linux Foundation thinks that's an issue it can help fix.
Many of today's hottest products do something similar -- they get their value from the collective actions of users. Mike Elgan explains why crowdsourcing and all that user data is so successful and valuable.