Jetstar expands use of virtual assistant
Jetstar’s ‘Jess’ virtual assistant can now answer customer enquiries over Facebook Messenger.
Jetstar’s ‘Jess’ virtual assistant can now answer customer enquiries over Facebook Messenger.
As brands realise their customers not only don’t mind dealing with a virtual agent instead of a human – they actually prefer it – they are beginning to put them on the frontline of customer interactions.
Melbourne IT CEO Martin Mercer announced the “turnaround complete” as the company released its full year financial results this morning.
Jetstar has appointed a new chief information officer to replace Grainne Kearns. Claudine Ogilvie, currently CIO at Ridley, will take on the role from mid-August.
Jetstar is preparing for changes to how it manages technology within the business that will include a restructure of its IT team.