Capitalizing on the buzz around green IT, Seagate and Western Digital have released new "green" hard drives designed to use less power (in part by spinning more slowly than the latest generation of drives) and produce less heat (thus requiring less cooling).
Environmental issues exposed by the media and driven by consumers have placed IT departments under pressure to develop "green" data centers. Factors including the reduction of energy consumption and carbon dioxide emissions in large data centers often provide the impetus for becoming green. A recent report issued by the United States Environmental Protection Agency (EPA) highlights the need for data center efficiency and demonstrates the increased pressure that IT departments are under.