It's official: Bing is now Microsoft's search engine
Microsoft's latest vehicle for achieving the elusive goal of Web dominance is Bing. Previously known as Kumo while in development, Bing replaces Microsoft's Live Search brand and carries forward the company's strategy for taking on Google and Yahoo. Besides introducing a new look to Microsoft's search interface, Bing adds a spruced-up navigation for search results, including a new left-hand navigation bar, a hover feature that lets users preview Web pages before visiting them, and a categorized search feature that groups search results by topic category.