digital marketing - News, Features, and Slideshows

• UK regulator investigates role of Facebook, Google in ad market

  Britain's competition regulator has launched an investigation into the power wielded by Facebook and Google in digital advertising markets, including the ownership of data.

• Google's competition for advertising heats up from Amazon, rival platforms

  Alphabet's Google, the largest U.S. digital advertising platform, is facing increased competition from sites where people purchase products and places thought to be safe from potentially offensive content, advertising buyers say.

• Telstra unveils revamped loyalty program as next stage of T22

  Telstra will next month launch a new loyalty scheme as a key customer-facing component of its T22 strategy.

• Adobe, Microsoft to take on Salesforce's marketing software, with LinkedIn as a weapon

  Adobe and Microsoft are partnering to bolster each other's sales and marketing software capabilities, taking aim at common rival Salesforce.

• Cloud key to Sensis embracing change

  Sensis is pretty much as venerable as you can get for an Australian business. But that didn’t stop the company from embracing cloud throughout its organisation as part of ambitious program of change that, in some cases, upended decades of tradition.

Whitepapers about digital marketing

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  The rise of the marketer: Driving engagement, experience and revenue

  Marketers have seen their jobs transformed over the past ten years. The transformation is happening again—but faster this time. According to the Economist Intelligence Unit’s survey of 478 high-level marketing executives worldwide, more than 80% say they need to restructure marketing to better support the business. Find out: which six areas leading marketers believe the change will occur in, why nearly 30% see the need for change as urgent and critical to their success, and how marketers see the future.

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  The future of marketing: Six visionaries speak

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  The Value of Social Data