Why e-Readers Are a Worthy Business Investment
A Silicon Valley product development consulting firm called the Nielsen Norman Group (not to be confused with the Nielsen ratings company) published a study last week comparing reading performance with a book to reading with an e-reader. The results--which are suspect because there were only 24 people in the test group--find that users of the Kindle 2 and iPad read 10.7 percent and 6.2 percent slower, respectively, than on paper or with books.