advertising campaign - News, Features, and Slideshows

News

• Google’s new Chrome billboard ads: Fast thinking on a slow medium

  Google has stepped up its "Chrome browser is fast" marketing campaign with a new direction – plain old printed billboards hoisted around Sydney train stations.

• Apple rolls out TV ad for iPad

  It's lights, camera, and almost "action" for Apple's iPad tablet. During Sunday night's Academy Awards ceremony Apple trotted its iPad down the Hollywood red carpet (so to speak) launching a television advertising campaign. According to reports Steve Jobs himself joined the roster of stars attending Sunday night's event in person.

• Google takes enterprise promotion campaign global

  Google, not known for using conventional marketing to promote its wares, has nonetheless found that such an approach is effective for its enterprise products and will roll out internationally a campaign it launched in the US in August.

• Yahoo will shell out $US100M to promote its brand and products

  Yahoo will spend more than US$100 million over the next 15 months to aggressively promote its brand and products globally, the company's CEO, Carol Bartz, said on Tuesday.

• New Microsoft ads stress savings derived from software

  Microsoft's latest ad campaign will try to convince businesses that software can save them money even in a turbulent economy.

• UK bans Apple 3G iPhone advertisement

  The U.K.'s advertising regulator banned a video advertisement for Apple's 3G iPhone, saying Wednesday that the ad exaggerates the phone's speed and is misleading.