Rise of ISVs presents opportunities for businesses
The number of independent software vendors (ISVs) is exploding and is expected reach 1 million by 2025, according to Forrester. This trend is fuelled by cloud including software-as-a-service (SaaS), which is lowering barriers to selling software. For example, ISVs can rapidly develop software and market it via a cloud marketplace instead of cumbersome on premise delivery models.