How to promote harmony between marketing and IT
Want to promote harmony between marketing and IT? Try these steps.
Stories by Sandra Gittlen
Analytics boost social marketing efforts
Big-name companies including General Electric and Best Western are maturing their social marketing programs and integrating social metrics with back-end systems.
8 classic IT hiring mistakes and how to avoid them
From writing dated, irrelevant job descriptions to accepting a less-than-ideal candidate because the work is piling up, classic hiring mistakes are just waiting to trip up managers.
Game on: Enterprise apps gain gaming features to boost usage
Adding a competitive component to enterprise software improves adoption and real-time decision-making, gamification advocates say.
Simulations in play: Real-world scenarios unfold in virtual environments
While gamification - the use of game mechanics within applications - is catching hold, simulations, which mimic real-world scenarios, are still a hot market for organizations.
The cloud as data-center extension
A year after Oregon's Multnomah County deployed an on-premises portfolio management application, the two IT staffers dedicated to it resigned. Other staff struggled to maintain the specialized server environment. Left with no other option to guarantee support of the mission-critical tool, the county leapt into the cloud.
How to get your IT team ready for the cloud
So you received word that cloud is now a priority for your organization. The challenge is how do you get your team cloud-ready? "The cloud is changing so rapidly there's no book you can buy to get up to speed," says Ross Lambert, software architect and development lead for electricity storage provider Demand Energy Networks.
Want to telework? Not so fast, IT
IT pro spend their days figuring out how to support a mobile workforce that can operate wholly off-site, yet the telework perk remains elusive for them.
How to become a BYOD guru
Becoming a BYOD guru isn't an overnight proposition -- it's something that takes initiative, persistence and time. We've identified five key resource areas that can help you master the technical, legal and security ramifications of BYOD and maintain a pipeline of information once you've rolled out your own program.
Putting the 'where' into your analytics
At EDENS, a developer, owner and operator of community shopping centers on the East Coast, blending geographic information systems (GIS) and business analytics has enabled a competitive advantage in a fast-paced, crowded market.
Could data scientist be your next job?
Large enterprises, staffing firms and universities have observed increasing interest in a new class of data professional - the data scientist. A curious blend of business, analytics and computer skills, this hot new title is on the march in diverse verticals such as energy, e-commerce, healthcare and financial services.
What it takes to be a data scientist
The path to becoming a data scientist differs depending on your starting skill set, according to Laura Kelley, Houston vice president for IT staffing and consulting firm Modis.
A sampling of BYOD user policies
Just say the words "bring your own device" and IT staffers start to rub their foreheads. Allowing users to attach their consumer devices, including smartphones and tablets, to the network might seem like a bad idea, but with a clear user policy that is re-signed annually, you can reduce a lot of organizational risk.
The industrial robot revolution
One small step for man, a giant leap for robot-kind.
Bandwidth bottlenecks loom large in the cloud
InterContinental Hotels Group (IHG) CIO Tom Conophy has no reservations when it comes to the cloud.